Behind every great product,
are great humans.
— efficient by design, automated where it counts, and priced at a fraction of the usual cost.
a.Automation does the heavy lifting
Research, drafting, screening, coordination — automated pipelines run continuously, so a brief that lands overnight is analysed by morning.
b.A human signs off
No report, invitation or recommendation leaves Axis unreviewed. The founder reviews and approves every output that reaches you.
c.You get the speed
The structure is the point: senior-level thinking at a fraction of the usual cost and time, with one accountable person behind it.
Who runs what
Seven specialists report to Genesis, the Operations Lead, and each prepares the analysis for the decision meetings you hold with the directors, Gina Matthys and Mary Sang. Specialists recommend. You and the directors decide.
- Gina MatthysCo-Founder & Engineer
Leads engineering, from the scoring engine to the order and delivery pipelines that every report runs through.
- GenesisOperations Lead
Sequences the work across strategy, planning, resources and delivery from one desk. Directors get the options ranked.
- Mary SangDirector
Heads the resource side of Axis and chooses which specialists from its network across Australia go on each client brief.
- Olivia WilsonResources & Integration Lead
Shortlists ranked candidates whenever a project needs a specialist, drawing on a national registry that is re-rated, deduplicated and kept current. The reasoning comes with every name.
- Juliana SilvaCreative Director
Makes the brand film and the product explainer videos, and designs the look of every report a client receives.
- Aaron LoebIntelligence & Research
Tests market and competitor claims before anyone relies on them, and where the evidence runs out, the brief says so.
- Alfredo TorresPlatform Engineering
Runs the site and portals. Every change is checked end to end before it ships, and any release can be rolled back.
- Drew HollowayFinance & Commercial
Tracks every order from checkout to delivery. No refund or payout moves without a director’s approval.
- Claudia AlvesPivot Lead
Takes a planning permit from the first site read to stamped plans, and brings in a consultant only when a documented fact, such as a heritage overlay, calls for one. Never on a hunch.
- Daniel GallegoDelivery & QA
Gives every report a pass or a fix before release, and each fault comes back with the rule it breaks. No verdict is just “looks good”.
Work with the team.
Bring a property decision, or bring your specialist practice into the network.







