Free tool · Deal Archetype Finder

Every property deal is one of nine archetypes. Which one are you actually running?

Most deals go wrong before any money moves — they get analysed as the wrong kind of deal. Answer six questions about the property you're weighing up and we'll name the archetype, the core question it turns on, and the first things to verify.

60 seconds · six questionsFree · no sign-up9 deal archetypes
Question 1 of 6

The core question your deal turns on

What decides it

First three things to verify

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    The nine, in brief

    Every property deal is one of these nine archetypes

    The finder above names yours in six questions. This is the full set, each with the return it actually relies on — because a deal analysed as the wrong archetype gets the wrong questions asked of it. The nine-archetype guide takes each one in depth: the core question, what decides it, and the first things to verify.

    1. 01

      Buy & Hold (Income)

      A · Income / Yield

      Return is the in-place cash flow and its survival — nothing manufactured.

    2. 02

      Value-Add / Reposition (Hold)

      B · Value-Add

      Unlock a reversion gap with costed works; in-place income is the floor.

    3. 03

      Hold with Development Upside

      B · Value-Add

      Income carries the hold while latent planning upside matures underneath.

    4. 04

      Permit-Led Exit (Sell with Permit)

      C · Entitlement Trading

      Create value with an entitlement, then sell the permitted site.

    5. 05

      Full Development (Build & Sell)

      C · Development

      Ground-up build for a merchant sell-down; margin on cost is the verdict.

    6. 06

      Develop-to-Hold (Build-to-Core)

      C · Development + Hold

      Build a generic re-lettable core to hold; the spread over the take-out cap rate is the deal.

    7. 07

      Build-to-Suit / Build-for-Purpose

      C · Development + Hold

      A build anchored by a committed occupier — the covenant is the asset.

    8. 08

      Build-to-Rent (BTR)

      C · Development + Hold

      Build residential at scale to hold and operate as institutional-grade rental income.

    9. 09

      Land Bank / Defensive Hold

      D · Land / Optionality

      Hold well-located land cheaply and safely until the future use arrives.

    Names, families and one-line definitions only. How Axis scores a deal against its archetype — the weights, rubrics and gates — is the work a Quick Scan does.