Aaron Loeb
Axis Platform · Team

Aaron Loeb
separates known from assumed.

Intelligence & Research
Aaron runs intelligence and research at Axis — market reads, competitor scans, evidence checks — and every finding comes back with its source and a confidence level attached, never a hunch dressed up as a fact.
aaronloeb@axisplatform.au Meet the whole team
What Aaron runs

Evidence, not opinion.

01
Market reality
Positioning tested against real alternatives — what they offer and what they charge.
02
Competitor scans
Who else is in the frame, with every claim cited to its source.
03
Evidence checks
Known separated from assumed; built separated from marketed.
04
Research briefs
Findings that end with implications and a next step — never a data dump.
How he works with you

Async, documented, visible.

1
Everything in writing

Aaron works through briefs — every finding on the record with its source, so you can check the evidence rather than take the conclusion on trust.

2
Cite or qualify

Every claim carries a source, or an explicit confidence level and the assumption behind it. Where the evidence runs out, the brief says so.

3
Decisions with the directors

Aaron prepares the analysis; the decision meetings are with Gina and Mary. You always know exactly what you’re deciding and what it costs.

What he produces

The briefs on the record.

Intelligence briefsCompetitor scansPositioning mapsTraction readsConfidence-rated findingsRecommended next actions

Need a claim tested before you rely on it?

Email Aaron directly, or send an enquiry through the platform.

Email Aaron

Works alongside Daniel Gallego, Drew Holloway and Juliana Silva.